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How to Do Things That Don’t Scale


" Do things that don't scale" is a saying by Paul Graham. But how do you know which uscalable things to do?


“Scaleable” means you’re building your startup 3, 5 or 10 times as fast as someone who’s doing the same work, but manually.They call it economies of scale.

We’ve seen how tech giants (along with scalable startups) are in the topmost profitable companies and it’s no wonder: technology in itself means scale.

We’ve also seen this tendency to focus only on scale, to the point where startup founders dismiss some ideas, simply because they can’t be scalable from ground zero.

Yet the catch is this: building a startup that can generate a billion dollar in revenue or more means that you come up with a scalable plan and do the unscalable work until it reaches that point.
Like a snowball effect; you roll a snow from the ground up to some point where it gradually gets bigger. 
 
But what if your startup fails?

No market need’, ‘running out of cash’, ‘lack of business model’ , ‘getting outcompeted’ and ‘poor marketing’ are all related to not being able to find enough customers.

It may appear that most startups nailed the perfect product on the first try, and it was so awesome that it went viral and reached a million users almost instantly.

But that’s really not the truth. ALL successful startups started from a countable number of users and grew through repeatedly doing things that don’t scale.


According to Paul Graham (Founder, Y Combinator)- as a young startup, there are only three things you need to focus on —

1. The product you’re going to build
2. Building what your users want
3. Unscalable things you do initially to get the company going

These simple advises from Graham have been proven to be the ONLY way to reach millions of users.


How do you know which unscalable things you should do for your startup business?

1. 1-on-1 discussions about your startup
2. Going to an event and preaching about your startup product
3. Reaching out to those who have the problem your startup solves
4. Creating content
5. Giving demos

Goin through your startup, we just have to always remember that if you want to solve a problem, there’s no reason you cant find a solution.

We just have to go out there. Take that plunge, take that leap of faith.

Our passion and belief to build such promising ideas are central to everything that were doing. 


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